4 Reasons Why Your Business Can’t Ignore The Internet of Things (IoT)

Webopedia defines the Internet of Things (IoT) as “the ever-growing network of physical objects that feature an IP address for Internet connectivity, and the communication that occurs between these objects and other Internet-enabled devices.” IoT is connecting companies to a smarter extension of the Internet. This is changing the way our world operates and how businesses will leverage the power of IoT to serve their customers and compete.

1. It’s Not As Complicated As It Sounds

IoT is not a secret club that only tech elites can access; nearly anyone can get involved. By researching what’s available, you will find that there are many ways IoT services can simplify how your business runs. Pre-existing knowledge of general tech will help you explore options to quickly transition into a fully connected enterprise.

2. It Drives Deeper Business Insights

The collection of user data is how the IoT separates itself from basic Internet connections. IoT connections collect user data to help you understand how your products and services are being used. Bill McCabe, a thought leader on IoT says that data from IoT devices can benefit businesses when it comes to manufacturing efficiency, logistics processes, and customer interaction. As a result, you will receive valuable information to help improve how your company operates.

3. Proper Use Can Save You Money

When using the IoT, it is important to consider which services will give you the most for your money. IoT can have significant bottom line impact by gaining deep insights to optimize customer engagement, processes, inventory and alike.

4. Early Experience Increases Your Credibility

Unlike the Internet itself, the IoT is something that the majority of businesses are unaware of. Learning more about IoT allows your company to appear as leaders in integrating new tech. By the time others catch on, you will be ahead of the game and recognized as an innovative enterprise that already knows about IoT and its benefits.


For adopting a new technology, a common roadblock for businesses is securing budget, justifying the business case and having the know-how to execute. Having an expert on your side always helps. Costek helps businesses cut their telecom costs and re-direct those savings for innovation and other projects.